What Is Digital Marketing?
Have you ever heard about online marketing, internet marketing, or web marketing? And what are they all? They all are known as Digital Marketing.
Basically, digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
In another definition “marketing which is using digital channels such as websites and social media as tools for marketing communication is known as digital marketing”.
Modules in Digital Marketing
Digital Marketing is a combined effort of the various modules.
Let us understand the various modules in digital marketing.
1. Content Marketing
Content Marketing is one of the digital marketing modules which is done by businesses and personal brands creating valuable content. After creating content that content is going to grab the attention of customers and audiences and then drive the traffic towards the websites or products. Then this traffic is going to help businesses and personal brands to generate more profit by selling their products, services, and packages.
2. Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service such as Facebook, Instagram, YouTube, LinkedIn, Twitter, and other social media platforms.
In social media marketing, you have to use content to promote on social media platforms so you can drive traffic towards your products.
3. Email Marketing
The use of email to promote your product and reaching out to your customer is email marketing. Email marketing is when you send a commercial email message to your email subscribers, contacts who have signed up to your email list, and given express permission to receive email communications from you.
Email marketing is used to inform, drive sales, and build a community around your brand (e.g. with a newsletter).
4. Social Media Advertising
Advertisement of your brand on various social media is known as social media advertising.
You can use advertising platforms provided by Google, Twitter, and Facebook ads for targeting and presenting ads.
Running successful social media ads has become a crucial component to succeed as a digital marketer. Many digital marketers have failed to recognize this change and adapt to it and it has cost them, robbing many of their readers, customers, and the shares from them. This opens up the path to learn and master social media advertising.
5. Search Engine Optimization
The practice of increasing the quantity and quality of traffic to your website or blog through organic search engine results is to know as search engine optimization.
Search Engine Optimization, popularly known as SEO is the most sought after and the most difficult skill to master. Google is tweaking its ranking algorithm 200 times a year which keeps the practitioners on their toes as the tactics that worked before could become useless at the instant Google pushes an update.
When you write your blog post, you would’ve done keyword research to pick the right keyword to focus on and competitor research to know what kind of content your competitors have published. Those two steps are the starting of a good SEO process.
6. Search Engine Marketing
“Search Engine Marketing” refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.
If you really want to excel as a digital marketer, you cannot just rely on organic traffic. As it might take a while to receive the organic traffic to your website, new blog posts, or product you can leverage Google Adwords to gain instant traction.
7. Web Analytics
You need to know about your website users — where do they come from, what do they consume, where do they leave, how much time they spend and what actions they take, and analytics tools as Google help you with it. Mastering such analytics tools is important as a digital marketer to improve your game by creating and publishing more user-friendly products and blog posts. Every good digital marketer will be a pro analytics user.
Integrated Digital Marketing
By now, you would’ve realized that becoming a successful digital marketer is not luck-dependent. It depends on how well you’re using the marketing channels and tactics together to achieve the best results. Using two or more marketing modules and tactics to achieve results is termed integrated digital marketing.
In integrated digital marketing all components of digital marketing complement each other.
How Integrated Digital Marketing Work?
You can see that in the integrated digital marketing process flow (above image), content marketing sits at the center. An email list can drive traffic to your content and content can help you to build your email list. Then you have a search engine that can switch drive traffic to your content and because you have quality content, the search engine drives traffic to you. And similarly, social media will help with your content and vice versa. Finally paid ads can boost your entire digital marketing strategy. You can both drive traffic from paid ads and build your email list directly or you can use paid ads to boost your content. Once all this is done this integrated digital marketing helps you to drive sales.
Why Digital Marketing is important now days?
Everyone is going online
According to datareportal.com, roughly 4.66 billion people around the world use the internet at the start of 2021 — that’s close to 60 percent of the world’s total population. This number is still growing too, 319 million new users came online over the past twelve months.
Internet users are currently growing at an annualized rate of more than 7 percent, equating to an average of roughly 875,000 new users each day. However, the coronavirus pandemic has had a big impact on internet user research, so actual figures may be much higher.
As we moving ahead with time, the technologies changing rapidly and the modern consumer is increasingly moving toward a more digital experience when it comes to researching and making purchases. Search engines like Google remain the most popular channel for consumer research. Companies like amazon are seated to the top. Whether consumers are at the beginning stages of the customer journey or ready to buy, they often use search engines to find the information they need to make an informed purchasing decision and research specific brands. It is vital that companies’ work is visible during these digital searches so they can engage the customer and work to influence their purchasing decisions by providing valuable information.
As more and more consumers use their smartphones and other mobile devices as part of the consumer buying journey, digital marketing tactics will become even more important. The marketer should aim to deliver content to the consumer right in their moment of need.
Your Competitors Are Online
As I already say that everyone is going online. Maybe your competitor expanding themselves digitally. So if you do not want to loose your potential customer, then you have to take your business to the online platform.
What are the Advantages and Disadvantages of Digital Marketing?
Advantages of Digital Marketing
Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.
Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. Which can help you to build customer-friendly products and services.
Digital marketing lets you track your customer’s and audience’s activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.
Disadvantages of Digital Marketing
- Digital ads can be as annoying
People do not want to see the ads. Your ads may be distracting people and annoying them which causes ad blindness.
- Digital ads are not memorable
If you compare TV ads or newspaper ads to digital ads then digital ads are less memorable.
As we know technologies are not stable, they keep evolving. As a digital marketer, you have to keep an eye on larger to small updates that might be affecting your digital campaign.
Digital Marketing is a new era of the marketing world. By adopting digital marketing strategies you can grow your businesses rapidly or you can help people to grow their businesses.
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